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As a surface pattern designer, I am driven by a nostalgic and reflective approach within my work. Through photos, drawings, collages and mood boards I zoom into small aspects of past holidays to create new designs. I deconstruct, reconstruct and transform patterns, shapes and textures, leading to bold geometric designs with contrasting minimal and delicate prints in order to create a versatile collection. My work is mainly digital based with the use of Adobe Creative apps and Procreate on my IPAD I create my illustrations and patterns. My final collection explores the concept of 'Anywhere but here'. My ideas are drawn from my first hand photography of my lasting holiday memories. Through my love for taking photos, I was able to create prints that instantly gave me joy and brought me back to those happy places, the places I'd rather have been in that moment. My adaptive approach to pattern allows my designs to be translated on many different surfaces, from fabric to functional products such as plates and mugs. Through this collection I aspire to evoke a nostalgic feeling for the costumer, transporting them to there 'Anywhere but here'.

HEY! MY NAME IS...

BA HONS TEXTILE ART, DESIGN & FASHION

HAYLEY CLERNON